ABOUT US:
Avocor designs, develops and manufactures market leading collaboration technology solutions for both corporate and education environments. We specialize in providing next-generation interactive touch screens that provide an unrivalled communication and collaboration experiences for customers. Now, more than ever, Avocor is a part of solutions that provide the same experience for teams both in-room and remote to meet the challenges of today’s Enterprise workforce. From executive rooms, to huddle rooms to large team meeting rooms and now executive and home offices, the Avocor integrated media platform transforms business-as-usual into inspired teamwork with all the latest tools for seamless collaboration.
POSITION SUMMARY:
We are seeking a dynamic and experienced Product Marketing Manager to lead and develop our product marketing strategies at Avocor. This role involves overseeing product positioning, market penetration strategies, and working closely with product development and sales teams to ensure alignment with market needs and company goals.
ESSENTIAL FUNCTIONS:
- Work under the direction of the Director of Product Development to lead the end-to-end product marketing strategy, including product positioning, messaging, differentiation, and go-to-market (GTM) planning.
- Drive product launches for new and existing product lines, collaborating with cross-functional teams on sales enablement, training materials, and internal/external communications.
- Own the development of product collateral, datasheets, case studies, white papers, and other resources that support sales and marketing efforts.
- Conduct market research, competitive analysis, and customer insights to inform product positioning and future product roadmap decisions.
- Collaborate with sales and product teams to develop pricing strategies and create targeted marketing campaigns that drive adoption and revenue growth.
- Develop detailed profiles of key competitors, assessing their strengths, weaknesses, market positioning, and product offerings.
- Monitor industry trends, technological advancements, and emerging market demands to identify opportunities and threats.
- Analyze data to segment the market based on demographics, psychographics, and behavioral characteristics, enabling marketing to develop targeted strategies.
- Assess Avocor revenue data to identify patterns, product performance, and areas for improvement across the product portfolio.
- Partner with our customer success team to gather feedback for continuous product improvement and customer satisfaction.
- Support Avocor’s strong relationships with industry analysts to drive positive coverage and perception of Avocor’s product portfolio.
- Stay informed on trends and analyst perspectives to position Avocor as a leader in the interactive display and collaboration solutions market.
- Work closely with the product team to ensure all product collateral and messaging remains accurate.
QUALIFICATIONS:
- Education: Bachelor’s degree in marketing, business, or a related field; MBA preferred.
- Minimum of 5 years in product marketing, with at least 3 years in a leadership role, preferably within the audio-visual hardware industry.
- Strong knowledge of B2B marketing strategies, customer segmentation, and product lifecycle management.
- Demonstrated ability to lead successful product launches and marketing campaigns that drive revenue growth.
- Exceptional communication, collaboration, and project management skills.
- Strong analytical mindset, with the ability to translate data into actionable insights.
- Ability to work effectively in a fast-paced, cross-functional environment.
- Proficiency in marketing analytics tools and CRM software.
OTHER SKILLS AND DESIRABLE ATTRIBUTES
- Willingness and ability to work within fast-paced environment, and to be self-sufficient while acknowledging the benefit of the larger team.
- High-energy individual, willing to learn, and take on new tasks as assigned.
- Positive attitude and team-oriented.
- Ability to receive constructive criticism and positively address areas of need.
- Ability and willingness to travel as needed.
MISC:
- Location: Remote or Wilsonville, OR.
- Competitive salary, full benefits package, including medical/vision/dental, Short- and Long-Term Disability, Life Insurance, Accident Insurance, FSA, 401(k), PTO and Paid Holidays.
- Opportunities for professional development and career advancement.
Avocor is an Equal Opportunity Employer
