In the latest episode of the Avocor Podcast, we had the privilege of speaking with Iffat Chowdhry, host of the What If Podcast and a seasoned expert in the audiovisual (AV) industry. Our conversation ranged from the evolution of technology to the deep need for inclusion and communication within organizations. What struck us most was Iffat’s ability to distill complex cultural challenges into actionable insights for leaders and teams alike.
Here are a few of our reflections—and the lessons we can all apply to create stronger, more inclusive workplaces.
As Iffat shared, change doesn’t happen overnight. Whether it's promoting diversity or addressing inequities, progress often comes through small, deliberate actions. She’s a firm believer in cumulative impact—doing a little every day to drive meaningful results.
Reflection: Leaders, take note. If your organization is looking to build a more inclusive culture, start with small steps. Conduct a pay equity audit, revise your recruitment policies, or offer mentorship opportunities to underrepresented groups. Each step forward creates a ripple effect that leads to bigger change.
Action: Identify one area where your organization can improve inclusivity. Commit to a tangible action within the next quarter and track its impact.
Iffat shared a key insight: the root of most workplace dissatisfaction isn’t just pay or recognition—it’s poor communication. Employees want to feel connected to their organization’s goals and to understand how their contributions fit into the bigger picture.
Reflection: In today’s fast-paced, tech-driven workplaces, it’s easy to overlook the importance of clear and transparent communication. Yet, this is what keeps teams aligned and motivated.
Action: Schedule regular updates from leadership that explain not just what decisions are being made, but why. Encourage managers to check in with their teams and ensure everyone feels heard and valued.
The AV industry, like many others, is inherently technical. But as Iffat emphasized, it’s the people behind the technology that make or break an organization. From understanding diverse perspectives to creating pathways for growth, leaders must focus on the human side of work.
Reflection: Building a strong culture isn’t just about meeting technical needs; it’s about creating an environment where individuals feel empowered to bring their best selves to work.
Action: Provide coaching opportunities—not just mentorship—for your team. While mentorship often focuses on guidance, coaching empowers employees to discover their strengths and carve their own paths.
In an industry historically dominated by certain demographics, Iffat’s advocacy for inclusion is both timely and vital. She stressed the importance of creating clear pathways for underrepresented groups, especially women and people of color, to thrive in technical roles.
Reflection: True inclusion isn’t about checking a box—it’s about ensuring everyone feels they belong and have equal opportunities to succeed.
Action: Audit your team’s demographics and training opportunities. Are there gaps in representation or access? If so, develop initiatives that actively address these areas, whether through targeted hiring, scholarships, or internal training programs.
When I asked Iffat about her vision for the industry in the next decade, her optimism was contagious. She sees a future where balance and equity drive success—a world where the AV industry reflects the diversity of the communities it serves.
Reflection: While progress may feel slow, the shifts in our industry are undeniable. As leaders, we have the power to shape a future that values people as much as profits.
Action: Make succession planning a priority. How are you preparing the next generation of leaders in your organization? Ensure your pipeline includes voices from diverse backgrounds and experiences.
Iffat shared a profound idea: sustainability isn’t just about the environment—it’s about sustaining people. The AV industry’s future depends on how well we care for our teams and create cultures where everyone can thrive.
At Avocor, we believe technology is a tool to bring people together. But the true magic happens when we focus on the humans behind the screens. Let’s commit to building workplaces where connection, inclusion, and growth are the foundation of everything we do.
Want to Learn More?
Let’s continue the conversation. Book a demo with Avocor to discover how our collaboration tools can enhance communication and foster connection in your organization. Together, we can build a better, more inclusive future.
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